One of the most costly things for small businesses is building an online presence. But it is necessary in order to compete in this digital savvy world. The majority of customers are active on the internet. Having a good online presence can make a big difference to your business and marketing campaign. But this is more complex than most small business owners realize. It is more than just building a website and having accounts on all the social media sites. It is about taking your online presence seriously and actively working to stay visible and relevant to your potential customers. For most entrepreneurs the road to a good online presence is a long one, but be sure to avoid these five common mistakes.
– Not Having a Website –
The majority of people today are constantly online and those number are only set to increase as digital technology progresses. Small business owners can’t afford not to have a website. Even if your business has nothing to do with the digital world, it is important to have a functioning website in place. This will help you reach more potential customers and also build stronger offline relationships.
– Not Optimizing for Mobile Devices –
Mobile devices accounted for 49.7 percent of website views according to Statista. This is a high number and that number is projected to go up. It is essential for all small businesses to have a functioning website for the growing number of smartphone users.
The most important tips for mobile websites are:
1.) It should have a loading time of 3 seconds
2.) The eye should be instantly drawn to the key message
3.) It should be easy to navigate
4.) It should have a prominent call to action

Comments