Without big data analytics, companies are blind and deaf, wandering out onto the web like a deer on freeway – Geoffrey Moore
In this world, data is the new currency. You can be stinking rich if you have it, and can be in a state of destitute if you don’t. Information is a must to prosper in your business. You can generate huge quantities of detailed information when the raw data is analysed. ⭐⭐
This is where Google Analytics comes into action.
What is Google Analytics?
Google Analytics is a very powerful tool in terms of collecting, optimizing, analysing, and reporting the collected data from websites. It can provide insightful information about your company like website views, page views, customer acquisition, engagement, and customer behavior. ✌️✌️
Data is supreme. But this data is only helpful when properly analysed. Google Analytics does that job for you. After the raw data turns into meaningful information, you can make strategic decisions. This information makes you wiser and smarter.
When you are first introduced with Google Analytics, you will be overwhelmed with the information it provides. The flood of information you receive may confuse you. Therefore it is necessary to learn to know how to implement this information into the decision making process. 😎😎
Google My Business is an important tool of Google. Visit this blog to know more about What Google My Business Is And How To Use It.
So let us learn how this data can be useful in the decision making process.
Real-Time
Real-time reports fetch real time data of your business, i.e., present activity on your website. It is a screenshot of the activities happening on your page. It shows the number of active users on your page and the number of total users interacting with your website. In short, it is the overview of your company. 📋📋
This data is helpful to analyse your performance. It tells you where you lag and where you need to improve. There are tons of opportunities for you to take action based on the data and findings from these reports.
You can analyse what time you have the most active users on your website, how many users, and what pages they visit the most. 🙂🙂
From this, you can smartly derive profitable strategies and get desired results.
Visit this blog to learn to take advantage of real-time reports.
Audience
The prime focus for a successful business is the need to know their customers. If you wish to get the best engagement possible, know your customer better than anyone else. Now you must be thinking how to do this, right? ❓❓
Google Analytics is your savior. It provides you with the detailed information of your audience. It gives you statistics on their demographics, interests, geographic, and behavioral segmentation. In this section you can gain insights on your visitor’s age, gender, location, web browser type, and much more. 👨👨👧👦👨👨👧👦
The more you know your customers, the better you can solve their needs. It allows you to take customer oriented decisions. For example, if your customer demographic is young i.e., 18-24 years old, your content needs to have the topics and information concerning the youth.
Acquisition
After knowing your audience, you want to know where they come from. This helps you know from where your customers find you. Acquisition, as the name suggests, tells you where your website traffic comes from. 🛣️🛣️
This knowledge is vital, as from this, you can derive strategies to further boost customer engagement. Knowing where your customers come from unveils sincere potential for your business. It tells you where you can pay more attention to gain customers. For example, if most of your traffic comes from your social media channels, you might want to develop it more. 💪💪
This way, from the information under the Acquisition column, you can make better decisions to get more sales.
Visit this blog to learn to use Google Analytics in your marketing strategy.
Behavior
After knowing your customers, and knowing where they come from, you need to know what they do on your website. It shows if visitors are reading the full articles, which content is getting more views, and which posts are not favored. 🤔🤔
Under Behavior section, you can find information regarding landing pages, exit pages, bounce rates, and exit rates. It also tells you if a visitor is jumping from page to page. It presents you with all the information about how the user interacts with your website. ✅✅
This information is extremely useful when it comes to making decisions about your content strategy. It tells you what is attracting your customers the most, and what is struggling to do the same.
Conversions
So by now you have learned your current position, your customers, from where they come, and how they interact with your website. Now all that’s left is how efficient your marketing is in terms of completing goals, and how much visitors are actually converting into customers. 🤝🤝
This section requires you to pre-define your goals. The Conversions section then provides you with all the information regarding your objectives. If your performance is soaring or not, how much is each goal valued, and much more. Conversions also include the conversion rate attached with your website. This is when a visitor to your page takes action and converts into a customer.
This data is helpful to know if your campaigns are actually yielding results or not. It is from this information that major challenging decisions are taken. 💪💪
Visit this blog to learn about tips to increase your conversion rates.
If you wish to get more visibility and reach out to the wider audience then read this blog about Top 10 Influencers In The London Tech Community. ✨✨
Google Analytics is an ocean of information to your business. Just analyzing this data solves majority of your questions. It can be difficult as too much information results in bewilderment. Therefore it is important to follow these steps and learn to use this masterpiece in your decision making process.
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About the Author
Siddharth is a Business Management student at London South Bank University. He is an avid reader and a content writer on various business aspects. Studying in London and raised in Gujarat, India, he speaks 3 different languages. He holds interests in sports, fitness, army and defense services, philosophy, business operations, marketing, and is passionate about becoming an entrepreneur. He is a writer and contributor for High Profile Club. Find Siddharth on LinkedIn here.
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